‘Archival libraries and reading rooms’ were the source of inspiration for Cutler and Gross’ new store on New York’s Mercer Street. After a decade at 110 Mercer Street, the British eyewear brand has moved just a stone’s throw away to number 71, sizing up to a 2,400 sq ft space in a pre-war building first constructed in the 1920s. The shift also marks a wider refresh for the brand, with the store’s ‘new look’ to be replicated across its global outposts, including its original London stores and locations in Bath, Los Angeles and Toronto.
