When Conor McGregor burst onto the scene in the UFC almost a decade ago, he did so with Artem Lobov by his side.
The pair were teammates and loyal friends. Throughout McGregor's entire famous run through the featherweight division, the two classic fights with Nate Diaz all the way to his mega fight with Khabib Nurmagomedov in 2018, Lobov was in McGregor's corner.
It came as a major shock this week to learn that Lobov was suing McGregor. Lobov claims that it was he who came up with the idea for Proper 12 Irish whiskey, the whiskey brand that has made McGregor millions of euro since it's launch four years ago.