In a city teeming with members’ clubs, the question is: how do you stand out from the crowd? For Hong Kong duo Mike Wu and Randy See, the answer is wine, food and location. The pair are founders of The Fine Wine Experience, the city's leading wine importer, distributor and retailer, and it was the success of Bâtard, their French restaurant within the shop, that prompted them to evolve their passion and set up Club Bâtard.
Like the original restaurant – now relocated to the new space –the concept here builds on what Wu and See identified as a gap in the market, and also smartly sells diners fine wines without restaurant mark-ups. ‘We wanted to build a community of wine lovers,’ says See. ‘The idea was to make it as exclusive as possible and for members to be able to come together to share wine with friends at retail prices.’
