On 13 September, Terence Crawford solidified his status as a great fighter with a hard-fought, unanimous decision victory over Canelo Álvarez at Allegiant Stadium in Las Vegas.
The event was conceived, financed, and marketed by Turki al-Sheikh, the chairman of the Saudi Arabian General Entertainment Authority, and Dana White, the president and CEO of the Ultimate Fighting Championship (UFC). It was to act as a foundation stone for their plan to make Zuffa Boxing, a company controlled by interests they represent, the dominant force in professional boxing.