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The Guardian - US
The Guardian - US
Sport
Thomas Hauser

Inside Canelo v Crawford and the Saudi-TKO plan to dominate boxing

Eddy Reynoso, Canelo Álvarez, Turki al-Sheikh, Dana White and Terence Crawford, from left to right, post on stage during a press conference ahead of the Canelo-Crawford superfight in Las Vegas.
Eddy Reynoso, Canelo Álvarez, Turki al-Sheikh, Dana White and Terence Crawford, from left to right, post on stage during a press conference ahead of the Canelo-Crawford superfight in Las Vegas. Photograph: David Becker/Getty Images for Netflix

On 13 September, Terence Crawford solidified his status as a great fighter with a hard-fought, unanimous decision victory over Canelo Álvarez at Allegiant Stadium in Las Vegas.

The event was conceived, financed, and marketed by Turki al-Sheikh, the chairman of the Saudi Arabian General Entertainment Authority, and Dana White, the president and CEO of the Ultimate Fighting Championship (UFC). It was to act as a foundation stone for their plan to make Zuffa Boxing, a company controlled by interests they represent, the dominant force in professional boxing.

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