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Fortune
Fortune
Kylie Robison

Inside Bluesky CEO’s 10 days of silence

(Credit: Courtesy of Jay Graber; Getty Images)

The email to Bluesky CEO Jay Graber was blunt and to the point: Your actions aren’t showing enough passion, it read. “You’re undermining your own work by being silent and confirming people’s worst fears with that silence.”

The pointed feedback was from two investors in Bluesky, the Twitter-like social media app that launched its beta earlier this year to great fanfare. With Twitter under the thumb of Elon Musk, Bluesky has emerged as an alternative platform welcoming those allergic to the Chief Twit’s troll-y antics. But in June, Bluesky found itself embroiled in its own controversy after a user signed up for the service with a racist handle incorporating the N-word, and had apparently been permitted to use the platform for weeks without anyone at the company seeming to object.

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