The media business is tough: Entrepreneurs must navigate fierce competition, fickle tastes, and an audience that expects content to be free. Despite all this, Jason Yanowitz believes he has figured out how to build a profitable media business around the niche of crypto, even at a time when leading rivals have stumbled.
He says the firm he cofounded, Blockworks, is pursuing a growth strategy that is on track to pull in over $30 million in revenue this year, while adding a new business line of selling data in addition to its existing ones of news, events, research, consulting, and podcasts. Since it was founded in 2017, Blockworks has been profitable every year but one.
