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The Guardian - AU
The Guardian - AU
Business
Ariel Bogle and Aqwam F Hanifan

Inside a meme factory: meet one of thousands of Indonesians trading political outrage clicks for Facebook cash

Adira Facebook Pauline Hanson Indonesia Meta United States Timothy Graham One Nation
A hand holds a phone showing Pauline Hanson on a poster, with banknotes emerging from it
‘We are seeking dollars,’ one Indonesian content creator says of posting content about Australian and US politics. Composite: Victoria Hart/Guardian design/Getty Images/Facebook

From her home in West Java, Adira* often starts the day with a Facebook post about coffee and the busy day ahead. Then she gets to work.

In a Facebook group called Team Pauline Hanson, she shares a photo of the Australian senator and One Nation leader and asks its almost 26,000 members for thoughts about Hanson’s comments about Islam and Australia’s way of life.

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