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The Conversation
The Conversation
Bingbing Zhang, Assistant Professor of Journalism and Mass Communication, University of Iowa

‘Inoculation’ helps people spot political deepfakes, study finds

Can figurative inoculations ward off the scourge of political deepfakes? Canonmark/iStock via Getty Images

Informing people about political deepfakes through text-based information and interactive games both improve people’s ability to spot AI-generated video and audio that falsely depict politicians, according to a study my colleagues and I conducted.

Although researchers have focused primarily on advancing technologies for detecting deepfakes, there is also a need for approaches that address the potential audiences for political deepfakes. Deepfakes are becoming increasingly difficult to identify, verify and combat as artificial intelligence technology improves.

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