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Salva Duran-Nebreda, Researcher, Consejo Superior de Investigaciones Científicas (CSIC)

Innovative products lead to a boom in imitation and often a bust - just look at Atari and Bitcoin

Atari and Centipede games unearthed from a 2014 excavation of a New Mexico landfill. taylorhatmaker/flickr, CC BY-SA

Buried in a dusty landfill in Alamogordo, New Mexico, are more than 700,000 discarded Atari game cartridges, including E.T., the 1982 Atari game based on the blockbuster film. This bleak trove of artifacts symbolizes the video game crash of 1983, when consumer demand plummeted and companies like Atari literally dumped their cartridges in the trash.

Why did the popularity of Atari video games rise exponentially only to collapse seemingly overnight? As soon as creative original Atari games like Centipede and Space Invaders hit store shelves, many, many imitations flooded the market.

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