TCS reveals that 69% of companies see AI as a tool to spur innovation and increase revenue over being used to reduce costs and optimise processes and that eight out of ten senior business leaders have already used AI to enhance or create new revenue streams.
The study, one of the largest of its kind, asked 1300 senior leaders from 24 countries about how businesses are planning to become AI ready, including strategy, operations, and implementation plans. It revealed that although the focus is on innovation rather than optimization, the only real consensus is that businesses need better metrics to measure the success of AI use.
