As the Israel-Hamas war unfolds, business leaders are yet again finding themselves in a position where they are compelled to take a public stance on a geopolitical crisis.
It wasn’t always this way. A decade ago, corporate America leaders rarely weighed in on major news events or social issues. But societal expectations have changed. An overwhelming majority of consumers expect companies to take public positions on social issues. Employees also want their employers to engage, with three out of four saying businesses should take a position on issues even when they aren’t directly relevant to their business.
