Street adverts have to work hard to make an impact, but when they succeed, they can be effective even for small independent brands. This advert for an iPhone repair shop shows that some of the best billboard advertising works by communicating to us on two levels in quick succession.
At first glance, it simply shows an iPhone with a broken screen. That should get the attention of anyone who's suffered that misfortune. And when they take a second look, they'll find out just where they can get the situation fixed.
