Event organiser Informa Markets Thailand plans to host more exhibitions to combat rising operational costs and maximise its revenue, as demand for face-to-face meetings recovers following the pandemic.
"The pandemic proved that face-to-face meetings are more effective for business," said Sanchai Noombunnam, the company's country general manager.
This year the company expects to host 16 exhibitions, up from 14 in 2022 and 9-10 events per year prior to the pandemic, said Mr Sanchai.
