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France 24

Business

Kate MOODY

Influencing influencers: How to regulate a booming industry of tastemakers

Kate Moody France

PEOPLE & PROFIT © FRANCE 24

They may rule the online universe, but how are influencers being regulated in the real world? And what's next for their business models? Kate Moody talks to Quentin Bordage, Founder and CEO of Kolsquare, an influencer marketing platform in France.

Also in the programme:

Social media platforms come and go. Who are the market leaders and the up-and-comers? Yuka Royer has more.
And we explore TikTok's latest money-saving trend: putting cash in an envelope.

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