Social media influencers who use filters to alter the appearance of their face or body in photographs have been banned by a PR agency. Liquid said anyone hoping to work with the firm would have to undergo an "audit".
The company said they would only be allowed to change elements of a photo such as brightness and exposure. The Birmingham-based agency has made the pledge following a recently introduced law in the UK which forces influencers and brand spokespeople to disclose edited content to consumers.
Known officially as the Digitally Altered Body Image Bill, it applies only to sponsored posts in a bid to enforce greater transparency online. The move by the UK government follows a similar change in the law in Norway last year, Business Live reports.
