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Salon
Salon
Lifestyle
Nardos Haile

Influencers turn hurricane into content

Amidst swirling disaster in the South, people online are broadcasting Hurricane Milton from the comfort of their homes.

Florida-based influencers like Caroline Calloway, Jacqueline Goldrich and Morgan Roos have gone viral for ignoring local Florida hurricane evacuation ordinances, choosing to hunker down in their homes. As Hurricane Milton rips through the state destroying property and spawning tornados, they've been giving play-by-play updates about the conditions for the sake of content, despite Tampa Mayor Jane Castor telling residents that Hurricane Helene was a wakeup call and that Hurricane Milton, "is literally catastrophic."

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