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The Guardian - AU
The Guardian - AU
Business
Amanda Meade

Influencers make the AFR Power List for the first time as Coalition left out in the cold

Coalition Nine Abbie Chatfield Antoinette Lattouf Ben Latimer Konrad Benjamin Darryl Rangiah Hugh Marks Marty Sheargold Stephen Conroy
Abbie Chatfield on stage
Abbie Chatfield is one of the podcasters named in the AFR’s 2025 power list. Photograph: Jess Drews

Social media influencers have made the Australian Financial Review’s annual power list for the first time, alongside Labor politicians and corporate leaders, but not everyone at Nine newspapers is happy about it.

The AFR Magazine’s Power List says the prime minister appeared twice on the podcast Happy Hour with Lucy & Nikki, and singles out the influencers Abbie Chatfield, Konrad Benjamin, Jordan van den Lamb and the Betoota Advocate.

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