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The Guardian - US
The Guardian - US
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Dave Schilling

Influencers have taken over my city. If you can’t beat ’em, join ’em

Illustration of signs banning smoking, dogs and people taking selfies
‘I miss the days when making a thing and sharing it with the world was hard.’ Illustration: Fortunate Joaquin/The Guardian

I recently started posting videos on Instagram. Like, actual videos.

Reels, as they call them. Where I say things, with one of those obnoxiously tiny microphones with the fuzzy head on top. I remember when microphones were gigantic tubular monstrosities that you couldn’t accidentally swallow without a pretty substantial effort and a handful of God-given talent.

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