Influencers could learn a thing or two from traditional journalism about disclosing who’s funding their political coverage

When influencers accept money and don't disclose it, then they're being influenced. Bambu Productions, Getty Images

Online influencers, through their postings on Instagram, Threads, TikTok and elsewhere, have created an exuberant universe of news and commentary that often outruns mainstream media in reach and even impact. They work the same waterfront as journalism and public relations, but their relationship with those mainstay practices built around fact and advocacy is an uneasy one.

And when it comes to the rules that are supposed to keep communicators honest, they have been slow to step up, as a raging controversy over undisclosed payments to freelance influencers shows.