Thought by some to be the parasites of the modern world, self-named ‘influencers’ regularly come under fire for prioritizing the perfect shot over the wellbeing of anyone or anything else. Their latest victim? The delicate ecosystem of Lapland.
Influencers have been taking a particular interest in an area on one corner of Tshahkajärvi lake, in the far north of Lapland, Finland. Homegrown tourists as well as people from the UK, Taiwan and Germany have been hiking to the remote area, all to get a photo of a dilapidated old wooden boat.
