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ABC News
ABC News
National

Influencer marketing on social media is a multi-billion-dollar industry, but is not without pitfalls

Hayley Berlingeri is a social media influencer living in Adelaide.  (ABC News: Brant Cumming)

To be a successful influencer, all Hayley Berlingeri needs is her face, her family and her phone.

Her descriptions of busy days as a mother-of-four in Adelaide have gained her a loyal following on Instagram.

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