Influencer agency Billion Dollar Boy cashes in on marketing revolution

BDB founders - Edward East, left, with Billion Dollar Boy’s Permele Doyle and Tom Walters

(Picture: Handout)

Edward East was such a big fan of Pharrell Williams that when the American rapper launched a fashion label called Billionaire Boys Club, East bought the domain name BillionDollarBoy.com, “with the hope that one day down the line it may catch his attention and lead to an introduction.”