Holiday season is fast-approaching—and so is the biggest shopping season of the year. Black Friday is just 23 days away, a day synonymous with deal-chasing and a widespread shop-til-you-drop attitude among consumers.
But Black Friday will look a little different this year, a new survey shows. Instead of cashing in on discounts for mega TVs and luxury appliances, consumers this year are just trying to get by. Spending priorities are shifting because inflation has hit consumers so hard in 2025 that one in four consumers say they plan to use Black Friday only for everyday essentials like groceries, toiletries, and household basics, according to survey results released by point-of-sale and payments system platform Lightspeed.
