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Fortune
Fortune
Sheryl Estrada

Inflation is causing pet parents to pull back on treats, says J.M. Smucker's CFO

(Credit: J.M. Smucker)

Good morning. A snack to fit your mood, a sandwich for lunch, or even giving your dog a treat, are just some of the “consumer occasions” that J.M. Smucker Company strives to supply, says CFO Tucker Marshall. In some cases, a typical consumer may reach for a Smucker product twice—or even five times—a day.

“If you have an Uncrustable, some Jif peanut butter, a cup of coffee, give your dog a biscuit, then maybe a Twinkie at the end of the day, you have nailed the Smucker company,” Marshall told me on Thursday. The company prioritizes “a very well-balanced portfolio so that we can meet any consumer where they are,” he said.

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