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The Guardian - US
The Guardian - US
Alaina Demopoulos

Inflation is bananas: after 20 years, Trader Joe’s raises the fruit’s price by four cents

bananas lined up in bunches
Trader Joe’s has charged 19 cents a banana for two decades. Photograph: Ellen Smith/The Guardian

Madeline Thomas is a Trader Joe’s superfan who posts updates about the grocery chain under the handle @TraderJolene. She knows so much about the American grocery chain that she’d worked out about the plan to raise the price of bananas days before it was first reported by CNN.

“I’m deep in all of the grocery subreddits, and I could see grocery workers from Trader Joe’s talking about how everyone would freak out,” Thomas said.

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