KUALA LUMPUR, MALAYSIA - In a groundbreaking departure from traditional product launches, the Infinix NOTE 40 series unveiling at Sepang Circuit in Malaysia mesmerized attendees with a fusion of virtual and real-world elements, reshaping perceptions of what a launch event can achieve. Teaming up with OUTPUT and contracted experiential design and art team Studio TISH, Infinix orchestrated a visually stunning extravaganza, seamlessly blending the allure of technology with artistic elegance, delivering an unprecedented immersive experience for the audience. This event, marrying speed, passion, and innovative technology, not only captured the hearts of Gen Z but also charted new territories in brand communication, setting a new benchmark for product launches.
Video Link：https://www.youtube.com/watch?v=WARou99IPGs
1. Revolutionary Immersive Showcase
Contrary to traditional product unveilings dominated by simple displays and speeches, the Infinix NOTE 40 series launch shattered conventional norms. It transcended mere product exhibition, evolving into a grand celebration integrating art, technology, and commerce.
Firstly, the event leveraged various innovative digital technologies for presentation. Unlike conventional podiums and LED backdrops, the venue was adorned with a mesmerizing large-scale naked-eye 3D stage setup, boasting vibrant light effects and fluid imagery. The massive naked-eye 3D tri-screen installation, coupled with colorful lighting effects, created an immersive space imbued with futuristic and technological vibes, transporting the audience into a surreal world.
Furthermore, the launch maximized product engagement and interactivity to the fullest. Attendees were not just passive recipients of information but active participants, thanks to various interactive installations and experiential zones. For instance, the BIOVOLT installation, created by Studio TISH, offered an immersive space allowing viewers to manipulate the device through touch and motion, experiencing the wonder of electricity firsthand.
Lastly, the event transcended the confines of traditional venues. Held at the Sepang International Circuit in Malaysia, designed by renowned architect Hermann Tilke, the venue represents one of Malaysia's proudest achievements, seamlessly integrating speed and technological innovation. Adjacent to the Kuala Lumpur International Airport, it has become synonymous with world-class F1 Grand Prix races. Infinix invited attendees to immerse themselves in a unique drifting feast alongside four famous racing drivers. Blending speed and technology perfectly ignited the senses.
The Infinix NOTE range features innovative All-Round FastCharge technology, catering to the needs of modern Gen Z and Millennial users. This multidimensional presentation not only expanded the audience base and captured the attention of the younger generation but also paved the way for broader brand outreach in the future.
2. Exploration of Immersive Experience Territory
Behind this unprecedented immersive digital showcase lies OUTPUT, a globally renowned content technology company that conceptualized and executed the entire end-to-end digital content integration for the Infinix launch, from planning to execution, online to offline.
The brand image positioning of the Infinix NOTE 40 series as the "master of electrics" is closely tied to the series' first-ever self-developed power management chip, the Cheetah X1, and its All-Round FastCharge 2.0 technology. It can be said that the Infinix NOTE 40 series products embody the "pursuit of excellence" and "world-changing" electric genes. From this concept, OUTPUT transformed the launch into a remarkable journey from "charging" to "full charge" to "discharge," metaphorically signifying Infinix's smartphones empowering everyone's journey of excellence through technology. Attendees were invited to witness this immersive electric experiment.
The main event space featured a massive three-screen stage measuring 12 meters long and 3.9 meters wide. The naked-eye 3D technology, an in-house technology of OUTPUT, was used to create an immersive space, showcasing breathtaking 3D digital spectacles. Leveraging top-notch naked-eye 3D and digital content production capabilities, OUTPUT seamlessly integrated Infinix's brand visual animation with physical scenes. Audiences below could witness and experience the most realistic 3D scenes up close, organically intertwining with the event proceedings on stage.
Furthermore, OUTPUT invited Studio TISH, an experiential design and art team from Germany, to create an interactive light art installation for Infinix, enhancing the immersive experience with diversity and amusement. Comprising multiple 15-meter-long LED light strips traversing the entire experiential space, the installation allowed participants to directly control the lights on the strips by operating the Infinix NOTE 40 smartphone. With real-time synchronization between the phone's gyroscope and the art installation, coupled with phone movements, the lights flickered, making a dreamlike experience.
3. The Immersive Launch: Charting the Future of Product Unveilings
Driven by the dynamic fusion of "art + technology," OUTPUT has pioneered an extraordinary event for the Infinix NOTE 40 series, seamlessly blending artistic expression, technological innovation, and interactive elements. This visionary endeavor has not only elevated the brand's reputation but also established a paradigm shift in the field of product launches. Since its inception, OUTPUT has been committed to excellence in global content creativity. Harnessing the boundless potential of naked-eye 3D technology, OUTPUT has redefined the boundaries of traditional media, perfectly integrating the offline and online realms.
Through this convergence, audiences are transported into a domain where the virtual and the real intersect, illuminated by the interplay of light and shadow. This pioneering approach heralds the dawn of a new era for digital content and will shape the future trends of immersive experiences. Like Yves Pezner's reflections on BIOVOLT, this work is a mesmerising exploration of the connection between electricity and life, inviting the viewer to embark on a fascinating journey of discovery.
As OUTPUT continues to push the envelope with groundbreaking content and innovative applications of 3D technology, it is setting the stage for a future where product launches are not just spectacles but transformative experiences. The Infinix NOTE 40 series launch is a testament to the power of creative collaboration and a glimpse into a future where every product unveiling has the potential to be an unforgettable, multisensory event that resonates with audiences on a profound level. This is more than a shift in marketing strategy; it's a revolution in how we perceive and engage with technology, setting new standards for what consumers can expect from the brands they love.
