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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Infillion Makes Upfront Interactive Ad Buy With Crackle Connex

Philippe Guelton Crackle Connex at NewFront.

Crackle Connex, Chicken Soup for the Soul Entertainment’s ad-sales platform, said that Infillion has agreed to a multimillion-dollar upfront buy across inventory on Chicken Soup’s Redbox, Crackle and Chicken Soup for the Soul streaming networks..

Infillion’s TruX creates ad formats that enable consumers to seek fewer commercials if they interact with a brand for 30 seconds.

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