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The Independent UK
The Independent UK
Sport
Flo Clifford

Ineos Grenadiers cycling team confirm rebrand with new AI-powered deal

Ineos Ineos Grenadiers Jim Ratcliffe Netcompany Tadej Pogacar Team Sky
Ineos Grenadiers are bidding to reach cycling's top table once more - (AFP/Getty)

Jim Ratcliffe’s Ineos Grenadiers team announced an official rebrand on Tuesday, with the outfit now set to be known as Netcompany-Ineos Cycling Team.

As reported last month, Danish IT firm Netcompany have come on board as a co-title sponsor after signing a five-year deal worth £87m, with the significant injection of cash intended to bring its budget in line with some of the sport’s biggest teams.

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