Indonesia's presidential candidates are embracing the power of social media in their campaigns as they take to popular video-sharing platform TikTok to reach out to younger voters. With its creative features and vast user base, TikTok has become an influential platform for political candidates to engage with the electorate.
TikTok, known for its short-form videos and viral challenges, has captivated millions of users in Indonesia, making it an ideal platform for politicians to connect with a younger demographic, which constitutes a significant portion of the voting population. Recognizing this opportunity, several presidential candidates have joined the TikTok bandwagon to showcase their dance moves, deliver political messages, and even embrace the growing trend of deepfakes.
