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International Business Times
International Business Times
Business
Nisya KUNTO, Satya Adhi

Indonesia Candidates Battle For Gen-Z Votes On Social Media

Indonesia is home to 273 million people, and 125 million are on TikTok (Credit: AFP)

Indonesia's presidential candidates are posting light content on social media in a push to appeal to young voters, dressing up like Tom Cruise in "Top Gun", organising dance contests or forgetting to turn off a livestream.

In a country where millennials and Gen-Zers make up more than half the electorate, candidates Defence Minister Prabowo Subianto and former provincial governors Anies Baswedan and Ganjar Pranowo's ages range from 54 to 72.

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