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GamesRadar
GamesRadar
Technology
Austin Wood

Indie game publisher CEO proposes Black Mirror-grade AI detection for employee burnout, says it's all "hypothetical" amid backlash

Hello Neighbor antagonist

Alex Nichiporchik, CEO of Hello Neighbor publisher tinyBuild, recently proposed the potential for using AI models to help find "problematic team members" and identify employees at risk of burnout, and while the aim was purportedly to help employees, boy did everyone dislike that. 

WhyNow Gaming reported on a presentation Nichiporchik gave at the Develop: Brighton conference on July 12, which was titled "AI in Gamedev: Is My Job Safe?" The summary blurb says the presentation would "go in-depth into how the publisher adopted AI in daily practices to exponentially increase efficiency. From a 10x increase in key art production efficiency to using AI to gather data and verify community sentiment, we're in the industrial revolution of the digital age. Those who embrace it already have an advantage."

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