Four years after its launch, The Avenue, an indie distributor, has achieved a significant milestone with its first top 10 film, 'Land of Bad,' directed by William Eubank. The action-packed movie, featuring a star-studded cast including Liam Hemsworth, Russell Crowe, Luke Hemsworth, Ricky Whittle, and Milo Ventimiglia, made its debut on Feb. 16 and garnered attention by securing the fourth-highest per screen average over the holiday weekend. Notably, 'Land of Bad' was the only independent film in the top 10, a rare feat for an action film.
The film's success at the box office, with a four-day total of $2.1 million from 1,057 screens on its opening weekend, signals a strong demand for action-packed movies among audiences. The President of domestic marketing and distribution expressed delight at the film's performance, emphasizing the importance of supporting independent filmmakers to tell their stories and showcasing the potential of independent films in the theatrical landscape.
