India is fast becoming a key growth market for Samsung’s AI-powered home appliances, with younger consumers driving a sharp rise in connected devices and pushing the South Korean electronics giant to take AI beyond premium products.
The number of newly connected Samsung appliances in India jumped nearly nine-fold from 82,000 in 2022 to 7.32 lakh last year, according to a PTI report citing Samsung Electronics Vice President and Head of Experience Planning and CX Insight Group, Digital Appliances Business, Bona Lee. Samsung said the company has already surpassed last year’s figure in the first eight months of the current year.
