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The Economic Times
The Economic Times
Business

India's TV industry urges I&B Ministry to restore BARC ratings immediately, Kevin Vaz says

Kevin Vaz BARC Ministry India Entertainment

Mumbai: FICCI Media & Entertainment Committee chairman Kevin Vaz has urged the Information & Broadcasting Ministry to restore BARC audience ratings immediately, saying the absence of credible and verifiable audience data is creating uncertainty for broadcasters, advertisers and agencies.

“The industry strongly urges the Ministry to restore the release of BARC audience ratings immediately,” Vaz said in his inaugural address at FICCI FRAMES 2026.

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