India's festive shopping season is about to change this year as the tech wonder kid makes its presence felt, while the 'upgrade to premium' wave continues to help brands sell more in value if not in volume.
A report by InMobi says that four in five shoppers are actively looking to use AI-powered shopping assistants to help with their festive buys, while three out of five shoppers plan to spend more than ₹10,000 this festive season.
