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The Economic Times
The Economic Times
Rishav Chatterjee

India’s cab game has a new green player: A Vietnamese behemoth aiming to win fast

There was a time when booking a cab in India meant calling a radio-taxi company, a service that dispatched metered cabs through a call centre, and waiting for a car to arrive. Meru had built a business around that promise. Get an air-conditioned, metered cab, a trained driver and the comfort of knowing who was coming to pick you up. Mega Cabs and other radio-taxi operators were part of the same early wave.

Then the smartphone changed the rules.

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