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The Hindu
The Hindu
Lifestyle
Sanjana Ganesh

Indian single malt Longitude 77 from Pernod Ricard India, launched globally in Dubai

The Palazzo Versace in Dubai is an opulent mirage.

At the hotel’s lobby, is a spectrum of guests from different nations walking out after a swim, past the picture-perfect patisserie. The pool overlooks the Jaddaf Waterfront as the dimming sunset changes from the iridescent pinks and purples to a fading black. The dhows (traditional sailing vessels) and abras (boats) bobbing on the creek turn on their lights. Simultaneously, the hotel transforms too.

A stage is set for the global launch of Longitude 77, a single malt whisky from India. Kartik Mohindra, chief marketing officer from the House of Pernod Ricard India, the brand behind the spirit, says tonight, the story behind the whisky, will be unveiled. So we wait to take swigs of the single malt that promises hits of India from Kashmir to Kanyakumari through its notes. Longitude 77, is after all, named after the the meridian 77° East of Greenwich, passing through Ladakh, Haryana, Maharashtra and Kerala, almost slicing India in half.

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