NEW DELHI: TV viewership of Indian Premier League (IPL) 2024 crossed 40 crore, marking the highest-ever cumulative reach for the live broadcast of 18 matches.
Disney Star, the official broadcaster of the IPL which is airing the matches on the Star Sports network, also recorded 12380 crore minutes of watch time, a growth of 15% compared to the 2023 edition, the channel said, citing data from BARC (Broadcast Audience Research Council) .