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The Guardian - UK
The Guardian - UK
Sport
Rahul Bhattacharya in Delhi

Indian hype for Cricket World Cup will grow but fans come off second best

A mural of Indian cricket players at Chennai’s MA Chidambaram Stadium
A mural of Indian cricket players at Chennai’s MA Chidambaram Stadium but World Cup advertising is scant. Photograph: Idrees Mohammed/EPA-EFE

How to read the observation of the cricket traveller who noted there had been advertising at Bengaluru airport for the Karnataka Premier League and in Chandigarh for the Punjab Premier League, but the New Delhi terminal betrayed no sign of a World Cup?

Organisational apathy or the opposite? Why market something that doesn’t need selling? Could it have been, a good week out from the first ball, really too soon? After all, India and Australia were still finishing a one-day series. And what preparations, I ask an old administrative hand, must be afoot at the Feroz Shah Kotla in Delhi? “Nothing. They’ll be painting some toilets, the board has given out 50 crore rupees [£4.9m] to each venue.”

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