India’s micro, small, and medium enterprises (MSMEs) are increasingly looking beyond their first international sale and focusing on building sustainable global businesses. In an interaction with The Economic Times Digital, Abid Murshed, Market Leader-India at PayPal, a global digital payments platform, discusses the challenges Indian exporters face while scaling globally, emerging export opportunities, the role of trust in cross-border commerce, and how data and artificial intelligence (AI) help merchants make better business decisions. Edited excerpts:
Economic Times (ET): Even though several Indian MSMEs win their first international order, few manage to scale globally. Where do you see the biggest drop-offs, and what differentiates firms that build sustained global businesses?
