New York: Indian corporations are poised to become large brand owners in the US, shifting American consumers' perception about India's soft power well beyond Bollywood and IT, founder and CEO of Oyo-parent firm PRISM Ritesh Agarwal said, stressing the importance of technology, as he underlined that "India's time is now".
Agarwal noted that India is the second biggest office for 'FAANG' - an acronym for five of the most prominent US technology companies: Facebook (Meta), Amazon, Apple, Netflix, and Google.