We’ve seen a lot of electric motorcycle companies rise, make it to the big leagues, then eventually fall. Look no further than the likes of Energica, CAKE, and Sondors, three EV motorcycle startups that seemed like they had things figured out. Ultimately, however, things didn’t go in their favor, and they’re now either dead, on the verge of being dead, or trying to figure things out under new management.
What these companies had in common was the inability to manage costs in one way or another. And while their stories are vastly different, their demise ultimately boiled down to the drying up of funds, inability to raise funds, or the need to pay some serious debt.
That said, we recently saw an EV motorcycle startup from India make it to the global scene. Ultraviolette is a company we’ve talked about quite a bit in the past, and one that recently received certification for its F77 electric motorcycle to be approved for road use in 40 different countries, chief of which would be the European Union. And while this is well and truly a good thing, I can’t help but feel like Ultraviolette has made a serious misstep—one that could lead it into some serious trouble.
But before we get into that, let’s first look at what all this means. Ultraviolette’s F77 Mach 2 recently acquired a United Nations Economic Commission for Europe (UNECE) certification. This, apparently, is a big deal, as it means that the EV motorcycle can be certified for road use in 40 countries around the world, including member countries of the European Union, as well as the good old US of A.
