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The Hindu
The Hindu
Lifestyle
Anisha Menezes

India’s homegrown spirits navigate new territories

With Indian consumers eager to experiment with their tipple, homegrown brews are finding their way onto hipster bars, in a market flush with inventive Indian gins and whiskey. Feni from Goa, agave spirits born from produce in the Deccan plateau, and mahua from the central Indian heartland, offer a truly Indian experience.

Ode to the sun and sand

Feni conjures memories of Goan holidays: The beach, recheado-spiced seafood and the heady aroma of cashew and coconut woven with fresh citrus. Feni, the first homegrown spirit to earn a Geographical Indication tag (GI is an indication used to identify goods having special characteristics originating from a definite geographical territory, specifically used in agriculture, natural and manufactured items) is now a heritage spirit of Goa, at par with international liquors such as Mexican tequila, Japanese sake and Russian vodka. 

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