For two seasons, FDCI and Lakmé Fashion Week (LFW) — two of India’s biggest fashion bodies — have presented a joint (phygital) model of fashion week. Next week, they team up once again for their first physical fashion week (AW22), as coronavirus restrictions ease and India starts to get back on its feet.
Not about parties anymore
A decade ago, fashion week was considered a ‘page 3’ event (a term, in this Instagram-story life, we have since retired), its happenings relegated to the party pages of papers. Bollywood’s prominent showstopper moments, generous alcohol sponsors, larger-than-life showcases by India’s bridal-couture designers, and hotel venues supplemented that image. Murmurs about after-parties would reverberate backstage the next day.
