The revenue of fantasy gaming platforms during Indian Premier League (IPL) cricket matches rose 24% from a year earlier to over 28 billion rupees ($342 million) with over 61 million users participating, a report by the Redseer consultancy said.
Fantasy gaming apps gained popularity in India during the pandemic. Many new companies entered the market to cash in on cricket's popularity and have launched virtual leagues and contests in other sports such as soccer.
The IPL, one of the most followed sporting events in India, held matches from mid-March to end-May, attracting millions of viewers, while gaming app players launched their own virtual contests.
