Pooling their resources, the INDIA parties are likely to set up a joint social media team drawing manpower from each party. The social media teams of all the coalition’s members are scheduled to meet on September 2 in Mumbai a day after the Opposition bloc’s third summit concludes.
The idea is to propagate a common message and also to reach a bigger audience, spanning the current social media outreach of all the INDIA constituents.
“Even without a common social media team, at least a few of the lead parties have been coordinating on all key issues. A common team will reduce the time lag and also ensure that the coordination goes beyond a few parties alone,” a source aware of the move said. Also, the social media strength of each of the parties are uneven and the effort, the source added, aimed to bring them all on an even keel.