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Revti Raman Sharma, Associate Professor of International Business, Head of the School of Marketing & International Business, Te Herenga Waka — Victoria University of Wellington

India is a ‘country of countries’ – NZ business needs a regional strategy to make the trade deal work

Indranil Aditya/NurPhoto via Getty Images

The recently signed free trade agreement between New Zealand and India has so far been discussed and debated in very broad terms: the size of the Indian market, opportunities for exporters, implications for immigration.

Much of this is understandable. Preferential access to a market larger than the European Union and ASEAN countries combined, with purchasing power forecast to grow exponentially by 2050, is indeed an opportunity.

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