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The Economic Times
The Economic Times

India Inc hikes prices, shrinks packs as Iran war squeezes margins

CHENNAI/BENGALURU: From smaller packs on shelves to higher prices at checkout, Indian ​companies are scrambling to protect their margins as surging oil, freight and insurance costs - and strained household budgets - pile on pressure.

The U.S.-Israeli war on Iran has disrupted trade routes and lifted input costs globally, hitting import-reliant economies like India harder, where a weaker rupee is adding to inflation and complicating pricing ‌decisions as demand remains ⁠uneven.

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