Prime Minister Narendra Modi on August 27 cautioned global businesses against treating countries only as a market and urged them to move beyond their focus on bottomlines as a balance between producers and consumers’ interests is vital to sustain a profitable market.
Pointing to the “irreversible disruptions in the global supply chain” after the COVID-19 pandemic, Mr. Modi questioned the efficiency of such supply chains that failed to work when the world required it the most and presented India as a trustworthy solution to such disruptions that the world is dealing with today.
Addressing the closing session of the B20 India Summit, Mr. Modi mooted a reboot of the traditional “brand and sales” approach to business and must focus on improving the purchasing power of people, underlining that a “self-centric” approach will harm everyone.
