India spent years watching Chinese toys dominate its shelves. Now it wants Indian toys on shelves abroad. Higher import duties, tougher safety standards and government support have helped Indian manufacturers claw back a share of India’s toy market, where cheap imports, particularly from China, once held a dominant position.
India now wants to turn that domestic manufacturing success into a global export story. The government has identified ten focus countries, including the US, UK, Poland and Australia, and product categories such as dolls, wheeled toys, video-game consoles and games with screens as it targets a 5% share of the global toy market by 2032, up from less than 1% now, according to The Economic Times.
